East Africa’s Leisure & Tourism Industry has become one of the fastest growing markets in the world. As the countries are busy knitting their socio-economic fabric, there is a growing middle class that wants to rise to the challenge and show the world what Africa has to offer.
Many East African governments have instituted policies, regulations and incentives that aim to propel the domestic tourism service industry to higher levels and encourage international exchange of business practices in supporting sectors.
The mission of the brands Ubuntopia and Solomon’s Hidden Treasures is to bring the African spirit and history to life by creating a chain of tourism hubs and connecting infrastructure that spans from the North to the South of the African continent. The Solomon’s Hidden Treasures’ master plan encompasses the 14 countries along the historical road traveled by King Solomon; The Ubuntopia’s master plan encompasses in fact all countries in Africa with a more then average growing Middle Class.